Ashok Leyland on the path to recovery

Ashok Leyland on the path to recovery

Oct 31, 2014

The new government’s increased focus on infrastructure development, the revival of the mining sector and the overall emphasis on economic progress are likely to bring about a reversal of fortunes in the commercial vehicle segment that has been languishing in negative territory the last couple of years. India’s second largest commercial vehicle (CV) manufacturer...

Maruti Suzuki products with festive flavours

Maruti Suzuki products with festive flavours

Oct 30, 2014

The festive season has got car makers rushing to woo customers with deals galore. India’s most popular and biggest car maker Maruti – Suzuki now offers region-specific festive packages with customised accessories and limited editions. According to Mayank Pareek, former COO of the Indo-Japanese company, Maruti Suzuki will introduce rebate offers and...

Honda going strong

Honda going strong

Oct 29, 2014

Honda is one of India’s most successful car manufacturers. Recent sales statistics from August 2014 show that the company witnessed a growth of 88% after having sold 16,758 units, whereas August 2013 saw Honda only sell 8,193 units. One of the primary reasons for this enormous growth is the surge in sales of the Honda Amaze, a family sedan and one of the...

BharatBenz hoping to double market share by 2020

BharatBenz hoping to double market share by 2020

Oct 27, 2014

The German company has tenaciously and remarkably climbed the rungs of the ladder in just two years with their India-specific strategy and portfolio. The company aims to double its market share in the substantial Indian truck segment, expected to grow 10 percent a year, over the next five years. Daimler’s products tailored to suit the Indian buyer’s pockets and...

Volkswagen and Skoda rethink India strategy

Volkswagen and Skoda rethink India strategy

Oct 21, 2014

The Volkswagen–Skoda cross-badging has not brought the benefits the companies hoped it would in India. The formidable German–Czech alliance has almost led to a cannibalisation of sorts. The group’s sales have fallen 19 percent from last year. These auto companies will have to achieve enough product differentiation by re-designing the portfolio and reworking the...

Mercedes India on a launching spree

Mercedes India on a launching spree

Oct 14, 2014

As part of its new India strategy, in January 2014, Mercedes-Benz India had announced the company’s intention to launch ten new models by the end of the year. Looking to maintain its double-digit growth the company reported in 2013, Eberhard Kern said, “Last year was our year of offensive. We wanted to catch up and we did, so this year will be the year of...